Estee Lauder Perfume
Estee Lauder’s successful line of cosmetics and perfumes was
born out of Intuition that is, knowing what women needed,
wanted, and could aptly afford. Starting with skin creams at
beauty shops and resorts, Estee Lauder began her auspicious
journey in 1948 when her line of perfumes and creams were given
space at Saks Fifth Avenue in New York City.
Thus, the Estee Lauder cosmetic line began and it took off
like a rocket. In 1953, she produced her first perfume called
"Youth Dew" which was unique in and of itself. Not only was it
a fragrance, but could be used as bath oil as well. By 1984,
this product had reach close to two million sold.
In fact, Estee Lauder’s business sense was prophetic.
Instead of waiting for customers to come to her counter at
Saks, she would accept invitations to parties and bring along
samples of her line as well as offer samples to her friends
which were small enough to fit in their purses. Today, the
Estee Lauder perfume and cosmetic line is one
of the most popular products available worldwide.
One such perfume is Intuition. It is sold as in a lovely,
oval-shaped clear glass bottle that also has an amber-colored
teardrop on the back. According to esteelauder.com, this
perfume is "a luminous oriental fragrance" which includes
mandarin, bergamot, grapefruit, fresh green garden, gardenia
petal, freesia, and Chinese rhododendron.
As stated on her website, "The essence of a woman. A
luminous, sensuous fragrance, Intuition reflects the guiding
inner voice that is inherent to every woman. The amber drop
captured in the bottle represents the precious heart of the
fragrance...rich, golden Amber. From a sparkling beginning,
Intuition unfolds on your skin with warmth, femininity, and
sensuality."
According to women who have purchased this Estee Lauder
Perfume, it is a womanly fragrance but has more of an oriental
floral scent. Intuition is great for holidays, or at the
office, as well as any other occasion. Some women have
suggested that this perfume is great during the fall and winter
months. In addition to the perfume, Estee Lauder also has
Intuition Body Lotion which, when combined with the Eau de
Parfum, seems to last longer.
Estee Lauder perfume has delighted women and men for
generations. For more than 50 years, she has captured the
essence of what women desire in cosmetics, creams, lotions, and
perfumes. She has created products that are not only
affordable, but that are best sellers to this day.
Her vision and her marketing skills are well-known, but it
is the Estee Lauder Perfume line that launched
her career and made her famous throughout the world. Her
"intuition" about what women want in a perfume was a correct
one, and the inner voice inherent to every woman was achieved
through vision as well as marketing genius.
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